Making of NBC’s “One Small Act” – Moving Picture Company

Posted by Xfrog on July 15th, 2013

NBC Universal challenged MPC(Moving Picture Company) to help transform people’s green behaviors from momentary fads into sustainable lifestyle changes. Using Xfrog for Maya, We created a platform that helped demonstrate how simple, small acts can add up to a bigger collective impact.

By visualizing user’s pledges as beautiful, iconic garden elements, then placing those elements into a growing virtual landscape, we exhibited organic infographic art for an audience both online and at a branded activation in Philidelphia for Earth Day 2012.

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