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by psyop

“Fisherman” tells the story of a mass of people in a city inexorably drawn to a lure, pulled to their eventual capture and possible filet.

From the start of the project, Psyop collaborated closely with Publicis Paris to enhance the script, focusing on the story and the magical details of the world that bring that story to life.

Psyop focused on creating a seamless blend between live action and CG. Almost every scene from the spot was digitally enhanced to create this magical world. The giant was brought to life through a combination of live action and CG enhancement — the living, breathing world of his hat, for example, was created fully in CG along with other accoutrements. The city scenes utilized both digital extras, HDRI imaging, and unique caustic shaders to create the intrigue of the Clio lure.

Gallery » Commercials » Renualt - "Fisherman"