Check out the extended cut of "Spring", The Mill's fantastic Super Bowl ad for AT&T. The TV spot uses Xfrog 5 for Maya to animate spreading vines and blossoming flowers.
The Mill NY worked with BBDO and TWiN on this travelogue through quintessential American backdrops, bringing flowers to life on a vast canvas. 3D Lead Artists Rob Petrie and Andy Nicholas, working with our ECD Angus Kneale, led the charge. A complete vine-growing simulation was written with animations leaf and flower growth that would crawl over the surfaces of buildings.